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Building Your Fashion Brand  

 

 
Your Aim as a Designer

Fashion designers want to build their brands into a local and international market place.

You do this by exhibiting and building networks with retailers, customers and advertising.

You create an image that is unique in a extremely competitive marketplace.

You want to ensure that your brand is treated with respect and style.

 

 

 

How Amatas can help you

Amatas is devoted to promoting Asian fashion designers on the internet where we now are the premium fashion website for Asian Fashion.

Presently there are almost 1000 collections from more than 600 Asian designers on the  Amatas database and website. A web search at Google or Yahoo on more than 60% of those designers will have the Amatas website appearing as the first listing or at least on the first page of the search engine. That matters when there are millions of listings competing against you**. 

Amatas is also a business like your own and we would like to work cooperatively with you in building your brand awareness while ensuring our business has the viability to continue doing that.

Most photographers will take photographs for you. Amatas will do that also but then we will also promote your collections on our expanding and popular international market place on the internet.

** A search for "Asian Fashion Designer" on Google.com yields 2.5 million entries, Amatas.com is on the first page, where is your website or your current photography agent?  (correct as at 13 July 2007)

What you as the designer can do to build your brand

There are several things you as the designer can do to increase your brand awareness and your international exposure.

1. Include your website address in the Amatas Asian Fashion Network Directory

2. Write up a press release about your collection and include it on the Amatas forum.

3. Ensure that you advise us at Amatas about the events or festivals you are going to exhibit at so we can schedule it into our program.

4. Promote Amatas as the desired festival event or house photographers.

5. Tell the fashion event organisers you want Amatas invited to the event in any case.

6. Advise the event organisers to promote your events on the Amatas website.

7. Consider engaging Amatas as your  photographers or project manager when developing your next advertising campaign.

8. Use our website to advertise your latest collection with banners and text advertising.

9. Register with Amatas to receive the latest developments on how you can continue to promote your brand.

Use our feedback page to contact Steve at Amatas to discuss your next fashion event or photographic campaign.

What Amatas can do for you the designer

Amatas have experienced photographers and project managers to complete even the most difficult photographic campaign anywhere in Asia.

1. We can help visualise and storyboard your advertising or catalogue campaigns.

2. We can work with your advertising agency at all levels, as photographers or as overall project managers.

3. We can project manage a campaign from conception through to completion.

4. We can network with other Asian designers on photographic campaigns to minimise costs.

5. We can provide popular internet coverage of your fashion collections as part of the Asian fashion experience.

6. We will be able to help you build retail trade on the internet

7. We will soon offer Asian designers web site facilities that are directly linked to the Amatas site and our search engine optimisation yet maintains your own style, and business functionality.

8. Amatas provides a network of Asian designers working to promote Asia generally as a premium fashion hub.  

9. Amatas can design, and create your website and web store at competitive rates.

We can help you build your brand to where you want it - standing out from the rest

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